Bridging the Frontline Gap, Why Empowering Non-Desk Workers Must Be a Top Priority
Frontline workers are the engine of countless industries, including healthcare, logistics, retail, hospitality and field sales. Yet despite their vital role, they’re often the most overlooked. According to the Frontline Gap Report, many frontline employees feel disengaged, disempowered and disconnected from the companies they serve.
At Loopin, we believe the time to act is now. Businesses that fail to close this gap risk more than just morale, they risk operational efficiency, retention and ultimately, performance.
The Disconnect Is Real, and Costly
The report reveals a stark reality,
50% of frontline workers believe their company cares more about office staff than them
56% aren’t confident they understand their organisation’s mission and values
49% feel they have a greater impact than their office peers, but aren’t recognised for it
This isn’t just a culture gap, it’s a leadership and communication crisis. When workers feel unseen, unheard and undervalued, engagement crumbles. And when frontline workers disengage, performance suffers.
How Loopin Helps Close the Gap
Loopin equips businesses and managers with the tools to better support, engage and recognise their frontline teams, wherever they are.
✅ Check-Ins in Their Pocket
With Loopin’s mobile-first check-in experience, frontline workers can share how they’re feeling directly from the shop floor, field or ward. Managers get real-time insights to support wellbeing and address issues before they escalate.
💬 Better Manager Visibility and Support
Most managers want to support their teams, but they lack the visibility. Loopin gives them actionable insights and coaching prompts tailored to each team’s sentiment, performance trends and needs.
🌍 Connect to Culture and Mission
When more than half of frontline workers don’t feel connected to company values, businesses must do more to bridge the communication divide. Loopin helps keep mission, strategy and culture top-of-mind through regular nudges, leadership content and structured team conversations.
📈 Empower Sales and Field Teams with Clarity
For remote frontline roles such as field sales, disengagement directly hits revenue. Loopin gives sales leaders and CROs a live view into blockers, sentiment and performance trends, helping teams stay motivated and aligned with commercial goals.
🛠️ Bring Consistency to a Fractured Culture
With 50% of frontline workers saying their teams have their own subculture, alignment is slipping. Loopin helps unify organisations by enabling consistent feedback, recognition and communication loops across all teams, desk and non-desk alike.
Frontline Engagement Isn’t a ‘Nice-to-Have’, It’s a Business Imperative
Frontline workers are calling out for better support. The tools, communication and leadership they receive must reflect their reality, not just head office assumptions. Loopin helps organisations scale empathy, visibility and culture across every corner of the workforce.
Because when your frontline is thriving, so is your business.
