Our Story.
A story of resilience and high performance
Forged in the Royal Marines:
Our foundation is rooted in the world of elite performance. As a former Royal Marines Commando, our co-founder, Ben Williams, learned firsthand the principles of resilience, leadership, and determination. These lessons, forged in the most challenging environments, now shape Loopin’s mission: to unlock the full potential of every manager and employee, in every company, worldwide. A passion for high performance: Ben’s journey didn’t stop with the Marines. His passion for high performance carried him into coaching some of the world’s leading brands and teams, from the England football squad to global businesses. This experience led to the creation of Loopin, a platform that combines the rigour of military precision, the adaptability of sports coaching, and the transformative potential of technology to empower leaders and teams.
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Loopin’s Vision
North Star: To unlock the full potential of every manager and team in every company we work with
Mission: To build intelligent tools that provide real-time team insights, personalised digital coaching, and clear actions to help their teams thrive.
Loopin’s Values
Human-led, tech-assisted: We put people first and use technology to enhance, not replace, their judgment. Our tools support human connection, clarity, and better decision-making.
Bold Determination: We face challenges head-on and pursue excellence with relentless drive. Courage fuels our ambition, and determination ensures we deliver world-class products and experiences.
Team First: We put collective success above individual recognition. By supporting one another and sharing wins, we create a culture where everyone thrives.
A Vision for the Future
Managers hold the keys to engagement, yet most are left guessing. In a world of hybrid chaos and quiet quitting, it’s time to give them superpowers.
We believe the future belongs to companies where every manager is a performance multiplier - equipped with real-time insight, personalised coaching, and the confidence to lead well.
Loopin also offers blended coaching services, in partnership with incredible teams - we know in person L&D is vital.
We’re not just creating a product, we’re redefining how organisations develop leaders for the future.