The Leadership Gap That's Costing Your Business – And How to Close It

25 Mar

Written By Rebecca Saunders Jones

Great leaders don't just manage. They inspire.

Leadership isn't about checking tasks off a list. It's about creating an environment where people do their best work, where teams feel supported, engaged, and ready to tackle challenges with confidence.

But too often, managers are left to figure things out on their own. Without the right tools and insights, they struggle to support their teams effectively. The result? Higher stress, lower morale, and a workforce that feels disconnected.

At Loopin, we believe leadership should be proactive, not reactive. That's why we partnered with a global social media company to test a new approach to management—one that uses AI-powered insights to help managers understand and support their teams in real time.

The Real Cost of Manager Disengagement

Managers are more than middle layers, they are the keystone of any organisation. They shape the day-to-day experience of their teams, set the tone for performance, and influence retention more than anyone else. When they burn out or disengage, the ripple effects are fast and far-reaching.

Yet in many organisations, managers are flying blind. They lack visibility into how their teams are really doing, and even less so into their own wellbeing and leadership effectiveness. Poor management is costing businesses millions in lost productivity and turnover.

How Loopin Helps Close the Gap

Loopin equips businesses and managers with the tools to better support, engage, and recognise their frontline teams, wherever they are.

✅ Check-In in Their Pocket

With Loopin's mobile-first check-in experience, frontline workers can share how they're feeling directly from the shop floor, field, or ward. Managers get real-time insights to support wellbeing and address issues before they escalate.

💬 Better Manager Visibility and Support

Most managers want to support their teams, but they lack of visibility. Loopin gives them actionable insights and coaching prompts tailored to each team's sentiment, performance trends, and needs.

🌍 Connect to Culture and Mission

When more than half of frontline workers don't feel connected to company values, businesses must do more to bridge the communication divide. Loopin helps keep mission, strategy, and culture top-of-mind through regular nudges, leadership content, and structured team conversations.

📈 Empower Sales and Field Teams with Clarity

For remote frontline roles such as field sales, disengagement directly hits revenue. Loopin gives sales leaders and CROs a live view into blockers, sentiment, and performance trends, helping teams stay motivated and aligned with commercial goals.

🛠️ Bring Consistency to a Fractured Culture

With 50% of frontline workers saying their teams have their own subculture, alignment is slipping. Loopin helps unify organisations by enabling consistent feedback, recognition, and communication loops across all teams, desk and non-desk alike.

Frontline Engagement Isn't a 'Nice-to-Have', It's a Business Imperative

Frontline workers are calling out for better support. The tools, communication, and leadership they receive must reflect their reality, not just head office assumptions. Loopin helps organisations scale empathy, visibility, and culture across every corner of the workforce.

Because when your frontline is thriving, so is your business.

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